To this day, I can remember every movie I've ever seen, including where I saw it, when I saw it, and who I saw it with.  It's a freak, a pet-trick with no real value other than the occasional bar-napkin trivia contribution with friends or at a cocktail party.  I could also identity a single frame with relative ease, based on it's color palette and content, even if it was mostly b-roll footage with none of the main cast.  When the pandemic kicked into full-swing, the idea of finding people that shared the same trait and bringing us all together began to be more appealing to me.

Initially, the concept revolved around slowly building a loyal following by giving shout-outs to winners, but, eventually, the idea of points was introduced. But any point system ranking a player based on wins accumulated would be arbitrary and useless without some sort of recognition of players based on the points collected -- so the leaderboard was brought in to officially recognize the top 3 winners of the week.  Winners got their names in lights along with a hash-tagged mention.

An ambitious evolution in the game was the introduction of themes - an entire week (or month) dedicated to films that adhered to a very specific criteria.  As the commitment to themes grew, as did the over-the-top promos that would lead up to the start of the event.  These were fun, creative challenges - but extraordinarily time-consuming.