STILL FROM THE TRAILER
Synopsis: Back when DoubleParker existed only as a mobile experience, it was killing me that my stats showed a large percentage were still only seeing the desktop site. So I made this parody movie trailer as an attempt to use humor and clever editing techniques to help drive traffic over to the mobile experience! Not sure how effective it was, but it was fun to make! :D
CLICK TO PLAY VIDEO
The goal of this parody trailer was to hammer home the point that if you were watching the desktop version of the site, you weren't getting the mobile experience. I had actually had exchanges with people who said to me: "Hey, I tried to bring up your mobile website the other day on my laptop but couldn't see it - It was just a placeholder!" enough times to warrant incorporating the desktop into the experience as a whole at some point in the future, but hoped that a clever prod in the right direction would suffice. Wondering why a mobile site doesn't show on a desktop is akin to playing a color movie on a b&w television and wondering why it's in b&w. I got tired of saying "Well, that's because it's a mobile site" and trying to keep a straight face.
So I made this video! There's not much to it, but clearly Naomi Watts is upset when she catches her son checking out DoubleParker.com in a non-ideal way and quite-justifiably freaks out. He's only robbing himself, to be fair.
ANIMATION OF THE LOGO TREATMENT
I used motion-tracking tricks to add elements into the original footage, but a bigger challenge was getting the new components to match the frame-rate and the green-tint color palette of the film. Capturing the look of visuals playing on an old TV screen was a fun task as well. I ended up simply videoing the website footage playing on an actual screen, and then inserted it into the scene so that it looked like what you'd see if you walked around a corner and saw a TV screen flickering in a dark room.
Sound Design was another huge component! To preserve the original footage's palpable feeling of dread, I ran the DoubleParker Themesong through a filter to give it a muffled effect of playing from inside a closed room, as well as through a telephone line for the ending shot.
For those not familiar with parody law, you should familiarize yourself with this, because there's a few instances on this site that co-opt intellectual property with the purpose of infusing new meanings and expression - not for theft, and certainly not for profit! I have a huge amount of respect for the artists behind the sounds and the imagery that, without which, this feature simply would not exist!