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Born out of an (as-of-yet) un-monetizable curse of a very specific visual-acuity relating only to movies, Guess What Movie begin life during the early days of the pandemic, when clients were going quiet, and I was spending most days and nights in complete isolation in Downtown Austin. Never being one to sit around doing nothing, I created a brand around the simple of idea of bringing movie lovers together and pitting them against one another in a game where the first to guess the film title from a single frame could earn points and recognition.
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To this day, I can remember every movie I've ever seen, including where I saw it, when I saw it, and who I saw it with. It's a freak, a pet-trick with no real value other than the occasional bar-napkin trivia contribution with friends or at a cocktail party. I could also identity a single frame with relative ease, based on it's color palette and content, even if it was mostly b-roll footage with none of the main cast. When the pandemic kicked into full-swing, the idea of finding people that shared the same trait and bringing us all together began to be more appealing to me.
Initially, the concept revolved around slowly building a loyal following by giving shout-outs to winners, but, eventually, the idea of points was introduced. But any point system ranking a player based on wins accumulated would be arbitrary and useless without some sort of recognition of players based on the points collected -- so the leaderboard was brought in to officially recognize the top 3 winners of the week. Winners got their names in lights along with a hash-tagged mention.
TOTAL RECALL (1990)
An ambitious evolution in the game was the introduction of themes - an entire week (or month) dedicated to films that adhered to a very specific criteria. As the commitment to themes grew, as did the over-the-top promos that would lead up to the start of the event. These were fun, creative challenges - but extraordinarily time-consuming.
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While DoubleParker.com serves as my recreational creative outlet, CentralParker.com is what I do to help keep the lights on! View slected works across multiple disciplines as my career has taken me through the entire spectrum of the UX/UI world. Feel free to dive in deep with any of the selected works, or click on a specific service or client to see more targeted creative showpieces!