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Born out of an (as-of-yet) un-monetizable curse of a very specific visual-acuity relating only to movies, Guess What Movie begin life during the early days of the pandemic, when clients were going quiet, and I was spending most days and nights in complete isolation in Downtown Austin. Never being one to sit around doing nothing, I created a brand around the simple of idea of bringing movie lovers together and pitting them against one another in a game where the first to guess the film title from a single frame could earn points and recognition.
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To this day, I can remember every movie I've ever seen, including where I saw it, when I saw it, and who I saw it with. It's a freak, a pet-trick with no real value other than the occasional bar-napkin trivia contribution with friends or at a cocktail party. I could also identity a single frame with relative ease, based on it's color palette and content, even if it was mostly b-roll footage with none of the main cast. When the pandemic kicked into full-swing, the idea of finding people that shared the same trait and bringing us all together began to be more appealing to me.
JULY LEADERBOARD
Initially, the concept revolved around slowly building a loyal following by giving shout-outs to winners, but, eventually, the idea of points was introduced. But any point system ranking a player based on wins accumulated would be arbitrary and useless without some sort of recognition of players based on the points collected -- so the leaderboard was brought in to officially recognize the top 3 winners of the week. Winners got their names in lights along with a hash-tagged mention.
TOTAL RECALL (1990)
An ambitious evolution in the game was the introduction of themes - an entire week (or month) dedicated to films that adhered to a very specific criteria. As the commitment to themes grew, as did the over-the-top promos that would lead up to the start of the event. These were fun, creative challenges - but extraordinarily time-consuming.
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While DoubleParker.com serves as my recreational creative outlet, CentralParker.com is what I do to help keep the lights on! View slected works across multiple disciplines as my career has taken me through the entire spectrum of the UX/UI world. Feel free to dive in deep with any of the selected works, or click on a specific service or client to see more targeted creative showpieces!
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