In 2013, I started my own bottled-water label. DoubleParker Springs was actual, Honest-To-God, professionally-packaged artesian spring water, but only a few cases were made. Believe it or not - these bottles actually ended up in several NYC delis!
But it didn't stop there: There were commercials produced, a promotional website, and even an Atari Game cartridge.
Sadly, these exist today only as collector's items. I'm sure there are a few unopened bottles still out there somewhere, and I'd love to get hold of one.
Here's the artwork for the label, and a pic of a case of unopened bottles.
The DoubleParker Springs-inspired Atari game, H2-WHOA!, was literally unplayable.
The DoubleParker Springs commercials aired only on Facebook; and while they were a bit over-the-top, they had their own fair share of eclectic charm.
YES! These are actual DoubleParker Springs bottles in actual NYC-based delis!
YES! All real photos -- Not Photoshopped.
...And, finally, yes, there was even a promotional website. It's also mobile-friendly.